Do more by repurposing your long-form videos into short videos and sharing them on these five platforms.

Did you know that you can get more out of your long-form videos? That you can take your IG and Facebook lives, Youtube videos, and even masterclasses and strategically break them into short-form videos and share them onto other platforms.

Repurposing your long-form videos into short videos allows you to deliver your message in a concise and engaging way.

Plus, rather than spending more time on content creation, you can use repurposing to be active on multiple platforms – building your authority and utilizing omnipresent marketing.

Why You Need More Short-Form Video Content for Publishing

Here at Felly Day Studio, we love long-form content just as much as the next business owner. Blog posts, podcast episodes, videos – you name it. But, we also understand the necessity of showing up outside of the channels we’re comfortable with and doing it without adding hours of content creation.

That’s where repurposing your existing content comes in. If you prefer creating long-form videos, repurposing your content can easily be done to create short-form video content for publishing. 

And it’s not just to stay active on the platform. When you publish alternative types of content across multiple platforms, you’re reaching a new audience and re-engaging with your existing audience. 

For example, consumers find short-form videos 2.5 times more engaging than long-form videos. Short-form videos are expected to become the most popular type of content on social media, accounting for 40% of all videos.

Short-form videos are a trend that gained immense popularity because of their conciseness and brevity, making them quick, easy, and accessible. If you don’t know where to start, here’s an easy way to get 100 new content ideas from your existing content.

Where to Share Your Short-Form Videos

Once you have your short-form videos in hand (or planned), it’s important to consider where to post them. With an influx of social media platforms offering different features, narrowing down to the few that are designed with short-form videos in mind is key.

Here are the five platforms to consider when sharing your short-form videos:

#1. Instagram

Instagram allows you to publish your short-form video in the form of Instagram Reels, a feature that allows you to create and share 15 to 90-second videos with music, text, voiceovers, and effects. 

You can optimize your Instagram Reels by using hashtags and location tags to increase your visibility and reach. You should also add text overlays to make your videos more accessible and post during peak engagement hours.

Similar to TikTok, you can take advantage of trending music or audio to get an extra push for your content. 

#2. Facebook

Like Instagram, Facebook allows you to create Facebook Reels and share them on your Facebook profile or page. 

You can optimize your Facebook reels by using trending hashtags along with making sure your video is mobile-friendly and set for vertical viewing.

#3. TikTok

This popular short-form video app allows you to create and share videos up to ten minutes long with a variety of editing tools and effects. TikTok thrives on trends, so your content can benefit from using trending sounds and hashtags.

When you post on TikTok remember to stick around for a little bit and engage with your audience. Take time to respond to comments and interact with other creators.

#4. YouTube

To compete with other platforms and make use of short-form video, YouTube launched its new feature “YouTube Shorts.” You can create and share short-form videos up to a minute long. 

Similar to your long-form videos on YouTube, use relevant keywords in your text overlay and description to reach a wider audience.

#5. Pinterest

Pinterest is a great platform to share your short-form videos. Your videos are published as Video Pins and offer similar editing abilities to the other social media platforms. 

Pinterest is a search engine and relies on an SEO-optimized pin description and title. You can take it a step further and use Pinterest pin tags where applicable.

How to Start Sharing Short-Form Videos

Short-form videos are a great way to engage with your audience and promote your brand and business on social media. It’s an extremely valuable addition to your content strategy that doesn’t require much additional work. 

Start sharing short-form videos to these platforms by repurposing content you already have. Start with your latest podcast episode or latest IG live. Break the content into a series or pull short, impactful, standalone videos.

Stay flexible and experiment with what works for you and your audience. And, if you want to make the absolute most out of the content you have without spending time breaking it down, try Felly Day Studio’s Repurposing Unlimited – or get a taste of repurposing with The Remix.

Felly Day, Content Strategist

About Felly Day

Felly Day is a dualpreneur with the goal to help ambitious service providers and coaches grow through digital marketing in a way that feels good to you.

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