If you’re not familiar with Content Repurposing, I dive deeper into it in this article. But to quickly sum it up, Content Repurposing is taking your existing content and turning it into new pieces of content.
You can take blog posts and turn them into captions, Tiktok videos can become carousel graphic posts. And while repurposing is different than using Sister Platforms, the reasons for starting are quite similar.
We’re in the generation of working smarter not harder and content repurposing embodies just that. So many business owners struggle with staring at a blank screen and content repurposing takes that right out of the equation.
Imagine always having a referance point when you sit down to write or film. That’s the power of repurposing your content.
So if you’re ready to learn, here are 4 reasons to Start Content Repurposing.
If you’ve been in business 6+ months, you can start repurposing. Depending on the stage of business you’re at, you’re either going to repurpose for the same platform or diversify your platforms! You’ve already created killer content, now you need to get it in front of new people.
There’s a plethora of platforms you can be showing up on right now; Instagram, Tiktok, Facebook, Emails, Blogs, Linkedin. All of these are a great place to spread your message around the internet and continue marketing your business.
All you have to do is format your existing content to the new platforms and you’re all set!
By putting content on multiple platforms, you’ve already got more opportunity to get in front of new audiences. Using SEO, Pinterest and guest blog posts are also great ways to take your previously used topics and increase your reach.
A Tiktok that went viral, an Instagram live where you taught on your niche subject, these are the perfect type of content to take and recreate as new forms of content. Remember that your audience all consumes in different ways. Some like video, some like audio, some prefer reading in depth where others digest short blurbs easier.
If you’d rather record podcasts or film videos when creating content, that’s perfectly fine! Focus on your mode of creation and you can outsource the rest. With my content repurposing agency, a lot of our clients are podcasters that don’t want to write out a blog and create graphics with each new episode.
Why force yourself to write when you hate it? People can feel the energy you’re putting into your creation. If you’re forcing yourself to get on video and you don’t want to, your content won’t be as powerful. Handing the kinds of content you don’t like creating off to a team can help you increase visibility and diversify your platforms without consuming all your energy.
You want to focus on serving your clients while still maintaining an active online presence. Never sit in front of a blank doc again to create new content.
Once you understand how to start content repurposing your existing content, it’ll cut your creation time in half. Imagine if every time you got ready for a launch, you already had a library of content to pull from that just needed to be re-jigged to fit your new launch.
Update the testimonials, change some analogies and you’re good to go. That’s the kind of project work my team does for our clients.
Are you going to build out a blog? Finally start using your email list? Or just focus back on the same platform with a whole new content strategy?
Let me know in the comments how you’re repurposing your current content! And if you found this useful, please like, comment and share with your friends!
Felly Day VA is a dual business whose goal is to help ambitious service providers and coaches grow through digital marketing in a way that feeds their spirit.