If you’re running a service based business, you’re probably using some form of social media to market your business. I know we’re all out here creating content even if we didn’t sign up to be content creators. So I put together my top 3 Posts to Sell your Services This Month!
How-to content won’t get you very far as a service provider. Even if you’re a coach, you don’t really want to be attracting DIYers. Clients want to hear the transformation and know why it’s YOU over every other Karen online. After all, if you can explain their problem better than they can, you must know the answer right?
How to Work with You:
So many people forget to do this. Share your packages and who they’re for so your leads can know that you CAN help them. It doesn’t matter if someone’s been following you for one day or one year, people need to hear about an offer 7-12 times before they’re ready to buy.
My services vary month to month, so I make sure to share these post at least once per month. If you have the same packages every month, maybe you want to put a focus on one over the other. Maybe you’re booked out but have a free lead magnet or waitlist you want to promote.
There is always some way people can work with you, whether paid or free, so don’t forget this style of post this month. Here’s an example of mine for reference.
Client Transformation:
Notice how I said transformation and not testimonial. I don’t want to hear pretty words, I wanted to know what changed. Sure you could be a lovely person but what will my life look like after I work with you?
Again, If you can describe your ideal clients problem better than they can, they’ll look to you for the solution. Hone in on where your past client started and the transformation they ended with, paint the picture for them. Here is an example of that.
Why You’re Different:
The market isn’t saturated but we do all have options. Take away their options by bragging about what makes you YOU. I was recently hired for marketing advice because I’m a projector in Human Design. If it’s important to you, it’s important to your dream clients.
Talk about how you sleep til noon, talk about how your husband is your assistant, talk about how you work 3 hour days. Someone wants what you have. Talk to that someone. Here’s a good example to inspire you.
Well there you have it. 3 social media posts to sell your services this month
Felly Day VA is a dual business whose goal is to help ambitious service providers and coaches grow through digital marketing in a way that feeds their spirit.
Contact Felly:
info@fellyday.com
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