Building a solid content repurposing workflow is essential for any content creator or business owner looking to increase their reach, save time, and grow their brand. When you have a clear plan in place, you’ll be able to easily repurpose your content across multiple platforms without getting bogged down in the details.
Today we’ll walk you through three steps to build a repurposing workflow to make your life easier. And the best part? We’re going to do it in a way that makes sense and feels totally natural for you.
Let’s start with the basics. The first step in building your content repurposing workflow is to identify your core content and which platforms you want to show up on.
Your core content should be the foundation of your marketing strategy and should align with your business goals.
This could be anything from blog posts to videos, podcasts to Instagram posts, or any other type of content that you create. The sky’s the limit here, so think big and choose what feels right for your business.
Once you’ve identified your core content, let’s discuss which platforms you want to repurpose your content on. Are you more comfortable on IG, or do you prefer tweeting? Do you love chatting on podcasts, or are you a video pro?
The more platforms you can show up on, the more people you can reach. However, it’s essential to be selective and focus on platforms that align with your target audience and business goals. Let’s make sure we’re showing up where your audience is hanging out.
Some platforms to consider include:
Now that you’ve identified your core content and platforms, it’s time to get intentional with your content. This means figuring out what your content intention is for each platform – determining the purpose of your content on each platform.
Are you trying to educate your audience? Entertain them? Inspire them? Whatever it is, let’s make sure we’re creating content that speaks directly to them and their needs.
For example, your content intention for Instagram might be to provide quick tips or inspiration to your followers, while your content intention for YouTube might be to provide more in-depth tutorials or thought leadership content.
Maybe you want to share longer thought leadership pieces on LinkedIn, or maybe you want to use your podcast to interview industry experts and share your knowledge in a fun and engaging way. The key is to know your audience and create content that resonates with them.
When you have a clear content intention for each platform, it makes it easier to tailor your content to the platform’s specific requirements and create content that resonates with your audience.
Last but not least, let’s get organized!
Who’s going to be responsible for creating your core content? Who’s going to handle repurposing it for Instagram, YouTube, or wherever else you’re showing up? And when is all of this going to happen?
The third and final step in building your content repurposing workflow is to assign tasks and build a schedule. This means determining who will be responsible for creating, repurposing, and publishing your content, as well as creating a schedule for when and where your content will be published.
For example, you might assign the task of creating your core content to yourself or a team member, while assigning the task of repurposing that content for Instagram to a social media manager. You might also create a schedule that outlines when your content will be published on each platform and when it will be repurposed.
The best way to stay organized is to create a content repurposing calendar. This can be as simple or as complex as you want it to be. To give you a frame of reference to start with, your content repurposing calendar could include:
When you have a clear schedule in place, it makes it easier to ensure that your content is being repurposed consistently across all platforms, without any gaps or overlaps. All you have to do now is to get those pieces of content scheduled and posted!
The good news is that there are plenty of tools and services out there to help you schedule your content in advance, so you can focus on what you do best – creating amazing content that your audience loves.
Building a content repurposing workflow is essential for any business owner looking to increase their reach and grow their brand.
It can seem overwhelming, but it doesn’t have to be. With a little intention and organization, you can consistently create content that resonates with your audience and helps you achieve your business goals.
Remember, the key is to stay true to your brand and your audience. You don’t have to be everywhere at once, but you do need to show up consistently and provide value to your audience. So let’s get started and amplify your online presence, one platform at a time!
Felly Day is a dualpreneur with the goal to help ambitious service providers and coaches grow through digital marketing in a way that feels good to you.