Create your own Content Repurposing Workflow

Set up your Own Content Repurposing Workflow

Are you ready to up your content game and amplify your online presence?

Building a strong content repurposing workflow is essential for any content creator or business owner looking to increase their reach, save time, and grow their brand. When you have a clear plan in place, you’ll be able to easily repurpose your content across multiple platforms without getting bogged down in the details.

Today we’ll walk you through four steps to build a repurposing workflow to make your life easier. And the best part? We’re going to do it in a way that makes sense and feels totally natural for you.

Step 1: Identify your Core Content

Let’s start with the basics. The first step in building your content repurposing workflow is to identify your core content.

Core Content: the main content you create.

This will become your top-of-funnel content, and everything else you create will be repurposed from your core content.

I like to visualize this as a waterfall with the core content at the top and your repurposed content the trickle down. I call this the Content Cascade.

The type of content you choose is fully dependent on you, it doesn’t have to be video or long form, it’s the content you like creating the most and will have the easiest time being consistent with.

This could be anything from blogs, videos, podcasts or social media content and don’t be surprised if it changes.

My original core content was instagram posts, then emails, which switch when I launched my podcast and lately, Threads! Your marketing strategy is always evolving so it makes sense that your core content will too. Listen to me go deeper into core content on the podcast.

Once you’ve identified your core content, the next big step to figure out is which platforms you want to repurpose your content on.

Step 2: Which Platforms You Want to Show Up On

Are you more comfortable on IG, or do you prefer threading? Do you love chatting on podcasts, or are you a video pro?

The more platforms you can show up on, the more people you can reach. However, it’s essential to be selective and focus on platforms that align with your capacity and business goals. There’s no point in building a repurposing workflow that isn’t sustainable for the level of business you’re at right now.

Some platforms you can look into are:

Instagram: a great visibility, sales and nurture platform.
Threads: great for nurturing and lead gen.
LinkedIn: perfect for thought leadership and industry insights to educate your audience.
YouTube: a long form video content platform that does well with tutorials. The SEO here is built to attract new leads.
Podcasts: perfect for longer-form content and sharing your knowledge in a fun and engaging way that will nurture your existing audience.
Email: This is the only platform I recommend to everyone, it’s perfect for direct contact and selling.
Blogs: SEO is a great tool to have working for you in the background.
Tiktok: Great for trendy content and short-form videos with a clear hook

And that’s not even an exhaustive list but it is a great place to start as you choose 2-3 platforms you know you’ll be consistent with.

While I do recommend email to everyone, the second platform I want you to focus on is one that brings in visibility. If social media isn’t your thing you can look to SEO friendly platforms like Pinterest, Youtube or Blogging, even spending time on collaborative efforts like summits and podcast guesting are a great second marketing platform.

Then as your capacity increases, you get to add in a long form platform or fun platform to compliment your existing 2. Anything more than 3 platforms and I recommend looking for support with creating, repurposing and scheduling, I don’t want content to take over your life.

Step 3: Identifying Your Content Intention for Each Platform

Now that you’ve identified your core content and platforms, it’s time to get intentional with your content. This means figuring out what your content intention is for each platform – determining the purpose of your content on each platform.

Are you trying to sell, attract, nurture or educate your audience? Whatever it is, let’s make sure we’re creating content that speaks directly to them and their needs.

For example, your content intention for Instagram might be to attract new leads with reels and then sell to them on stories, while your intention for email might be to nurture with your weekly newsletter and sell the rest of the week.

When you have a clear content intention for each platform, it makes it easier to tailor your content to the platform’s specific requirements and create content that resonates with your audience. Or as I like to say, content intentions will keep you S.A.N.E.

Step 4: Build your Schedule

Last but not least, let’s get this content repurposing workflow organized!

Who’s going to be responsible for creating your core content?
Who’s going to handle repurposing it for the platforms you’ve decided to show up on?
And when is all of this going to happen?

The final step in building your content repurposing workflow is to assign tasks and build a schedule. This means determining who will be responsible for creating, repurposing, and publishing your content, as well as laying out a schedule for when and where your content will be published.

To give you a frame of reference to start with, your content repurposing calendar could include:

Your core content topic and deadline
Your repurposing tasks and deadlines
The platform/s you’re repurposing your content for
The content intention for each platform
The team member/s responsible for each task

When you have a clear schedule in place, it makes it easier to ensure that your content is being repurposed consistently across all platforms, without any gaps or overlaps. All you have to do now is to get those pieces of content scheduled and posted!

For example, you might assign the task of creating your core content to yourself, while repurposing that content for all other platforms goes to your marketing team.

Next will be making sure everything is scheduled and published which can be handed off to your VA.

The level or organization and the platform you set up your workflow in is personal to you, I personally use Asana for scheduling and assigning but house all my content in Airtable. You’ll want to spend some time testing out different systems to find the one that works for you and your team structure.

Building a content repurposing workflow is essential for any business owner looking to increase their reach and grow their brand.

It can seem overwhelming, but it doesn’t have to be. With a little intention and organization, you can consistently create content that resonates with your audience and helps you achieve your business goals.

I have a 5-part private podcast with an exclusive bonus training that dives deep into building your repurposing workflow—something I’m really excited for you to check out! It’s called Upcycle Your Content and it’ll walk you step-by-step through the CLIP framework: how to select the right content, choose the best location, define your intention, and shift perspectives to create truly impactful repurposed content. The bonus training expands on everything in this blog, adding extra examples to help you clearly visualize your content cascade as a repeatable repurposing system. Trust me, you’ll leave with actionable insights you can start using right away!

About Felly Day

Felly Day is a dualpreneur with the goal to help ambitious service providers and coaches grow through digital marketing in a way that feels good to you.