Coaches looking for content repurposing services are ready to show up on multiple platforms consistently.
But having to create all of the content themselves is getting in the way so they look to outsource their repurposing to experts like FDVA.
Repurposing is time-consuming and can be tedious but the value is worth it every single time.
In this blog, you’ll learn what repurposing is, the benefits of it and how my agency can support you in repurposing all of your existing content.
But first.
What is Content Repurposing?
Content repurposing is when you take your existing content and recreate it into new forms of content.
By repurposing your content, you can extend the life of your existing content and reach a wider audience without having to constantly start from scratch. By repurposing your content, you can reach new audiences on different platforms without creating anything new.
You can learn more about content repurposing in this article: Content Repurposing: What it is and How to Do it!
What is Omnipresent Marketing?
Omnipresent Marketing is the only way to show up in 2023 as an industry leading coach.
Omnipresent marketing is when you’re marketing your business on multiple platforms simultaneously, generally 3 or more. Showing up on 3 or more platforms helps to build your brand authority and shorten your conversion time.
For example, utilizing a podcast, website, and Instagram account to market yourself is using an omnipresent marketing strategy.
You can learn more about Omnipresent Marketing in this article: What is Omnipresent Marketing and How to Use it to Build Brand Authority
Why is Omnipresence Important?
It’s simple – with how short attention spans now are and the amount of channels people can use to consume content, getting in front of your people repeatedly is key to signing clients.
As a busy coach, you want to ensure your brand is always top of mind for your audience. Being present in multiple places will increase your chances of reaching your target audience and creating brand loyalty.
Think about it: when you see the same brand message repeatedly, it’s more likely to stick in your mind. This means that when you’re in the market for a particular product or service, that brand is the first to come to mind.
Getting in front of your audience increases the chances they’ll choose your brand over your competitors.
By repurposing your content with our content repurposing services, you can build an omnipresence and have a consistent presence across multiple platforms.
This creates a sense of trust and reliability with your audience that only using one platform couldn’t. You also increase the chances of being seen by new audiences and create a consistent brand in the process.
But to truly succeed with omnipresent marketing, you must establish your brand authority.
What is Brand Authority
“Brand authority refers to how likely customers are to view a company as a trustworthy source of information or an expert opinion in its field.” Sourced from Indeed.
It is the level of trust and credibility a brand has earned within its industry and the perception your audience has of your brand as an expert and leader in your field. Building strong brand authority goes hand in hand with your reputation online and can impact your rates, client retention and lead generation.
When your audience sees you as an authority in your industry, they’re more likely to choose your brand over your competitors. This is why it’s so important to create high-quality content that showcases your expertise and builds trust with your audience.
Through years of creating and repurposing content for coaches, we’ve determined that the secret to content that builds brand awareness and sells out your offers is thought leadership.
Thought Leadership is...
It’s all about establishing yourself as a thought leader in your industry and building a reputation as a reliable source of information.
Thought leaders are recognized for their knowledge, expertise, and unique perspectives, and their content is highly valued by their audience.
By establishing yourself as a thought leader in your industry and building your brand authority, you can create content that not only educates and inspires your audience but also drives them to take action.
When you position yourself as a thought leader in your field, your audience trusts your recommendations and becomes raving fans of your offers. By creating content that educates and inspires your audience, you’re building a relationship with them that can ultimately lead to increased sales and revenue for your business.
So, how do you establish your brand authority? Through sharing thought leadership content across multiple platforms.
But creating blogs, podcasts, emails and social media content for 3 or more platforms takes a lot of time out of your week. Our Content Repurposing services can make this a seamless process for you.
Our Repurposing Services will Help
If you’re looking to implement an Omnipresent Marketing strategy but don’t have the time to create all the content yourself, Felly Day VA can repurpose your content for you.
Our content repurposing services will save time and brain space by maximizing your existing content and amplifying your message in types of content ready for you to post.
This is for all the coaches and service providers with a google drive full of old content. We’ll help you reach new audiences and build your brand’s authority without creating anything new.
Let us take your existing content, and transform them into new pieces of content.
Just think how many pieces of content can be made from your old podcast episodes. You’ll walk away with months worth of Instagram posts, emails and blog posts.
Whether you’re a blogger, podcaster, YouTuber, or social media influencer, our content repurposing services can help you build a content bank that matches your brand voice and reaches your target audience.
You have your messaging down pact. Let us amplify it across multiple platforms.
And the best part? Once you start with us, you’ll only need to create your core content each month. Whether it’s recording podcast episodes or filming YouTube videos, we’ll handle the rest of your content.
Ready to show up on three or more platforms without creating anything new? It’s time to make the most of your past work by repurposing with Felly Day VA.
Contact us today to learn more about our content repurposing services.
About Felly Day
Felly Day VA is a dual business whose goal is to help ambitious service providers and coaches grow through digital marketing in a way that feeds their spirit.
“Brand authority refers to how likely customers are to view a company as a trustworthy source of information or an expert opinion in its field.” Sourced from Indeed.
It is the level of trust and credibility a brand has earned within its industry and the perception your audience has of your brand as an expert and leader in your field. Building strong brand authority goes hand in hand with your reputation online and can impact your rates, client retention and lead generation.
When your audience sees you as an authority in your industry, they’re more likely to choose your brand over your competitors. This is why it’s so important to create high-quality content that showcases your expertise and builds trust with your audience.
Through years of creating and repurposing content for coaches, we’ve determined that the secret to content that builds brand awareness and sells out your offers is thought leadership.
It’s all about establishing yourself as a thought leader in your industry and building a reputation as a reliable source of information.
Thought leaders are recognized for their knowledge, expertise, and unique perspectives, and their content is highly valued by their audience.
By establishing yourself as a thought leader in your industry and building your brand authority, you can create content that not only educates and inspires your audience but also drives them to take action.
When you position yourself as a thought leader in your field, your audience trusts your recommendations and becomes raving fans of your offers. By creating content that educates and inspires your audience, you’re building a relationship with them that can ultimately lead to increased sales and revenue for your business.
So, how do you establish your brand authority? Through sharing thought leadership content across multiple platforms.
But creating blogs, podcasts, emails and social media content for 3 or more platforms takes a lot of time out of your week. Our Content Repurposing services can make this a seamless process for you.
