Using Content Angles to Shift the Perspective

When it comes to creating content that resonates with your audience and drives results, it's not just about what you say, it's about how you say it.

This is where content angles comes in, a method that transforms your existing content into fresh, impactful pieces that connect with people in new ways.

In this post, I’ll share all 8 of the angles within the prism. Each of these can be used to repurpose your content to speak to different audience needs and platform requirements.

And at the end, I’ll introduce you to Flynn, my flea market muse who will help you Remix your content in real time.

Would you rather listen?

This blog post is repurposed from episode 97 of the Unprofessional Entrepreneur.

What are Content Angles?

If you watched the Magic School Bus, I want you to think of content angles as a prism refracting light.

When you shine a plain white light through a prism, it comes out as a rainbow, with each color representing a new way to look at your original content. That’s exactly how angles work. Your original content is the light, and the angle you apply is the prism that transforms it into something new and exciting.

Here are the eight angles we use in my agency, all designed to remix your content for maximum impact.

1. Inspirational

Everyone loves a good dose of inspiration, but too much can feel a little fluffy.

Inspirational content is all about helping your audience see the possibilities and dream big. It could be your personal journey or the transformation your clients have experienced. However, not everyone responds to this type of content, so it’s important to mix it up with other angles that appeal to different types of buyers.

2. Limiting Beliefs

Limiting beliefs are the doubts and fears people have about their ability to achieve the transformation you’re selling.

This isn’t about calling people out for their insecurities, it’s about acknowledging that these fears are normal and showing them how to overcome them. By addressing limiting beliefs, you build empathy and trust with your audience, making it easier to guide them toward a sale.

3. Myths

Myths are the misconceptions people have about your offer or your industry.

If work in content repurposing, for instance, a common myth might be that repurposing is just copy-pasting. By debunking these myths, you can educate your audience and show them why your approach is different and more effective.

4. Mistakes

Mistakes are the common errors your audience makes before they start working with you.

Highlighting these mistakes can be a great way to lead them toward the solution you provide. For example, if you’re in operations, you might point out the mistake of DIYing complex processes without the right strategy in place. Recognizing these mistakes makes your offer feel like the obvious solution.

5. Polarizing Opinions

Polarizing opinions are bold, controversial stances that grab attention and spark conversation.

This content angle is all about show casing your beliefs, even if they go against the norm. For instance, I believe repurposed content is new content, and that’s a stance I’m not afraid to take. Sharing polarizing opinions helps you attract the right people while filtering out those who don’t resonate with your approach.

6. Value-Add Content

Value-add content is straightforward, educational content that provides real, actionable value.

Think how-to guides or deep dives into your process. It’s content that shows your audience how to solve a problem or improve their situation. This type of content is essential for building trust and credibility with your audience.

7. Objections

Objection content addresses the questions and concerns people have before buying from you.

What are the excuses they make to avoid making a purchase? These are often the “I’m not ready” or “It’s too expensive” objections. Tackling objections head-on in your content can help you turn fence-sitters into paying customers.

8. Case Studies

Case studies are the proof that your offer works.

They highlight the success stories of people who’ve used your service or product to achieve results. Whether it’s a before-and-after transformation or a testimonial, case studies help people see the real-world impact of your work.

Remix your Content with Intentions

Now that you know the eight angles, it’s time to get strategic about content intentions. Whether you’re aiming to generate leads, make a sale, nurture relationships, or educate your audience, each type of content serves a different purpose on different platforms.

For example, Instagram Reels might focus on lead generation, while email content might be more educational or sales-oriented.

By mixing content angles with clear intentions, you’re not just reusing your old content, you’re creating multiple versions of your original message that speak to your audience at different stages of their journey.

Why Angles Work:

The beauty of pairing content angles with content intentions is that it allows you to repurpose your original content in ways that reach different audiences and drive specific actions.

A single piece of content can be turned into a series of posts, emails, or videos, each one tailored to a unique angle and platform, all with a clear intention of selling, nurturing, educating or attracting more leads to you.

Ready to Take Advantage of Content Angles?

If you’re ready to start using angles to repurpose your content, I want to introduce you to Flynn. Flynn is a custom GPT tool I’ve created to show you how content angles can be used with your content. You’ll send over a piece of existing content and he’ll generate 3 custom content ideas for you to create.

It’s the teaser to the Remix where I provide 100 custom content ideas from 10 links to your existing content. Only in the Remix, I’ll dive into your marketing and offer strategies to support those content ideas, where Flynn just looks at the copy of one post.

About Felly Day

Felly Day is the owner of a content repurposing agency, FDStudio. She has a passion for helping entrepreneurs show up unprofessionally across the internet.

Marketing