You became an entrepreneur because you have a unique way of doing what you do.

You don’t have cookie-cutter approaches, and your audience loves that about you. 

And whether you have 100 or 100,000 followers, the key to expanding your business (and making more chedda) is to keep showing up.

But having to create all of the content yourself is getting in the way. You don’t have time to create content, much less post it on TikTok, Instagram, LinkedIn, and everywhere else. 

Which is exactly why I created Repurposing Unlimited— an unconventional service where my digital marketing agency helps cut down your busy work so you can stay in your zone of genius.

What’s so “unconventional” about what I offer? We repurpose as much content as possible within 10 hours so you don’t have to create a single piece of content for months to come. 

pinterest pin for blog post by fellyday.com: content repurposing services for coaches

What is Content Repurposing?

Content repurposing is when you take your existing content and recreate it into new forms of content.

By repurposing your content, you can:

  1. Extend the life of your existing content
  2. Spend less time constantly starting from scratch.
  3. Reach new audiences on different platforms without creating anything new.

 

You can learn more about content repurposing in this article: Content Repurposing: What it is and How to Do it!

The Rule of 7: Why You Should Repurpose Your Content

It’s simple – with how short attention spans now are and the amount of channels people can use to consume content, getting in front of your people repeatedly is key to signing clients.

As a busy coach, you want to ensure your brand is always top of mind for your audience. Being present in multiple places will increase your chances of reaching your target audience and creating brand loyalty.

Think about it: when you see the same brand message repeatedly, it’s more likely to stick in your mind. This means that when you’re in the market for a particular product or service, that brand is the first to come to mind.

In marketing, we call this the Rule of 7. 

As Indeed puts it,

The rule of seven in marketing refers to the idea that it takes, on average, seven messages to a customer before they make a purchase. 

Getting in front of your audience increases the chances they’ll choose your brand over your competitors.

By repurposing your content with our content repurposing services, you can build an omnipresence and have a consistent presence across multiple platforms.

This creates a sense of trust and reliability with your audience that only using one platform couldn’t. You also increase the chances of being seen by new audiences and create a consistent brand in the process.

But to truly succeed with omnipresent marketing, you must establish your brand authority. 

How To Show Up as an Industry Leader

Omnipresent Marketing is the only way to show up in 2023 as an industry leader.

 

Omnipresent marketing is when you’re marketing your business on multiple platforms simultaneously (generally 3 or more).

For example, an example of an omnipresent marketing strategy means you’re utilizing a:

  1. Podcast
  2. Website, and
  3. Instagram account

 

You can learn more about Omnipresent Marketing in this article: What is Omnipresent Marketing and How to Use it to Build Brand Authority

What is Brand Authority?

“Brand authority refers to how likely customers are to view a company as a trustworthy source of information or an expert opinion in its field.” Sourced from Indeed. 

 

It is the level of trust and credibility a brand has earned within its industry and the perception your audience has of your brand as an expert and leader in your field. 

When you work on your online reputation, you’re building a strong brand authority. This, in turn, directly impact your rates, client retention, and lead generation.

 

When your audience sees you as an authority in your industry, they’re more likely to choose your brand over your competitors. 

This is why it’s so important to create high-quality content that showcases your expertise and builds trust with your audience.

Through years of creating and repurposing content, my digital marketing agency determined that the secret to content that builds brand awareness and sells out your offers is this:

Thought leadership.

5 Ways a Digital Marketing Agency Can Help Build a Sustainable Business Strategy

woman throwing money after digital marketing agency helped her become a millionaire

It’s all about establishing yourself as a thought leader in your industry and building a reputation as a reliable source of information.

Thought leaders are recognized for their knowledge, expertise, and unique perspectives, and their content is highly valued by their audience. 

By establishing yourself as a thought leader in your industry and building your brand authority, you can create content that not only educates and inspires your audience but also drives them to take action.

When you position yourself as a thought leader in your field, your audience trusts your recommendations and becomes raving fans of your offers. 

By creating content that educates and inspires your audience, you’re building a relationship with them that can ultimately lead to increased sales and revenue for your business.

So, how do you establish your brand authority? Through sharing thought leadership content across multiple platforms. 

Don’t feel like putting in all that extra work? That’s what we’re here for! 

Here are 5 things my digital marketing agency can do for you to help you reach 7-figure status:

1. Amplify Your Social Media Presence 

With content repurposing, you can transform one blog post into a goldmine of engaging social media captions.

Imagine turning valuable insights from your blog into bite-sized pieces for LinkedIn and Instagram carousels or 7-Second TikTok videos.

Your message reaches a wider audience, creating more opportunities for client connections (ahem— the rule of 7!)

Here’s the catch: you can’t just redistribute your content from one platform to the next. You need intention. You need a strategy. 

My team takes the guesswork out of that intention and does it for you. Hiring someone to give you a strategy and less time creating content? 

Those are millionaire habits.

2. Multiply Your Video Reach

You know what millionaires don’t do? Create a video and only post it on TikTok or YouTube.

Instead, what you need to do is convert one long-form YouTube video and turn it into a treasure trove of TikTok content.

For example: my team does this by breaking down your video into 5-10 engaging TikTok snippets, each highlighting key takeaways from your original video.

This approach extends your reach to a younger, dynamic audience, showcasing your expertise in a way that anyone can understand.

3. Create Evergreen Lead Magnets

Social media marketing isn’t enough to bring in those high numbers. You have to slowly build your offer suite.

We recommend doing this by starting with evergreen lead magnets. 

Evergreen lead magnets are free pieces of content that get your social media audience into your email list.

A lead magnet can be a(n):

  1. Educational webinar
  2. PDF or eBook
  3. An interactive Quiz
  4. Template or spreadsheet

My digital marketing agency transforms our clients’ expertise into valuable lead magnets.

That way, with a library of free resources, they can then branch out to build more income streams: pocket products, webinars, paid gigs, brand deals, YouTube videos— whatever floats your boat.

Our online marketing agency helps you create evergreen resources that attract and convert leads long after they’re created.

4. Efficient Email Marketing

Another way we streamline your business operations is eliminating the hours your spend every month on email marketing. 

We do this by repurposing your blogs or video scripts into compelling emails.

By crafting engaging content from existing resources, you can nurture and sell to your email subscribers consistently.

This allows you to focus on nurturing client relationships without worrying about email content creation.

5. Time-Saving Content Scheduling

Having a digital marketing agency do all the time consuming content creation for you ultimately helps you streamline content scheduling by repurposing and organizing posts in advance.

With a well-structured content calendar, you can maintain a consistent online presence, freeing up time for business development or doing whatever it is you do best.

But creating blogs, podcasts, emails, and social media content for 3 or more platforms takes a lot of time out of your week. Our Content Repurposing services can make this a seamless process for you.

My Online Marketing Agency Is Your Ticket To Higher Income

computer outside in the sun with a notepad, mate cup and flowers

If you’re looking to implement an Omnipresent Marketing strategy but don’t have the time to create all the content yourself, Felly Day Studio can repurpose your content for you.

Our content repurposing services will save time and brain space by maximizing your existing content and amplifying your message in types of content ready for you to post.

This is for all the coaches and service providers with a google drive full of old content. We’ll help you reach new audiences and build your brand’s authority without creating anything new.

Let us take your existing content, and transform them into new pieces of content. 

Just think how many pieces of content can be made from your old podcast episodes. You’ll walk away with months worth of Instagram posts, emails and blog posts.

Whether you’re a blogger, podcaster, YouTuber, or social media influencer, our content repurposing services can help you build a content bank that matches your brand voice and reaches your target audience.

You have your messaging down pact. Let us amplify it across multiple platforms.

And the best part? Once you start with us, you’ll only need to create your core content each month. Whether it’s recording podcast episodes or filming YouTube videos, we’ll handle the rest of your content.

Ready to show up on three or more platforms without creating anything new? Talk to Felly about how we can help make the most of your past work!

Felly Day, Content Strategist

About Felly Day

Felly Day is a dualpreneur with the goal to help ambitious service providers and coaches grow through digital marketing in a way that feels good to you.